Clear Channel Boston understands that its audience is young, trendy, and has a short attention span. Listeners want to experience more than just radio. Clear Channel turned to LookThink to develop a digital marketing strategy that engages and excites their target market.
LookThink's primary goal was to create hype in the Boston area for Clear Channel's four annual headline concerts, Kiss Concert, Summer Jam, Jingle Ball and Monster Jam. In collaboration with Clear Channel's marketing team, LookThink created a multimedia package including digital invitations and games to increase awareness and buzz about the concerts.
Since LookThink's involvement with Clear Channel Boston in 2007, every one of these concerts has sold out. Quickly. The creative materials we produce have led to increased sponsor engagement in headline concerts, long-term corporate partnerships, and web-based advertising sales throughout the year. Our strategy also resulted in a 400% increase in viewership of Clear Channel Boston's online music videos.
