If you've been to a party at Lucky Strike Lanes, you know it's a legendary hot spot – LookThink was hired to help spread the word.
Starting in 2011, Lucky Strike Lanes hosted a wave of grand opening and grand re-opening events across the nation. And its flagship location in Boston became the go-to place for party planners in-the-know. Lucky Strike needed to reintroduce itself to the nightlife community, using communication tools that reflected its style, sophistication, and fun.
Lucky Strike's spin on bowling isn't your father's game – think plush lounges, great music, and even celebrity appearances. So they turned to LookThink to bring the excitement of their hosted events to partygoers everywhere.
Working with both the national marketing team and directly with its Boston office, LookThink produced a series of slick evites complete with animation and music. And LookThink built their Boston location a brand-new website powered by an industry-leading CMS, giving them complete control.
Each one of Lucky Strike Lanes' opening events was a success – and the new Lucky Strike Lanes Boston website is the closest thing a user can get to actually being there. Events, promotions, even press; everything is at a visitor's fingertips, and extremely easy to update and manage.
Now you know where the party is.