Wireless Matrix uses advanced GPS and fleet-tracking technology to help companies monitor, track, and manage their fleets to increase efficiency and save money. In 2008, the company upgraded to new software, a change that would greatly benefit their customers. These upgrades show that the company understands the fleet-monitoring industry's increased reliance on technology. They also wanted to reassure their clients that the company remained committed to helpful, responsive customer service, a key differentiator from the competition.
They needed a website that could demonstrate such an important message. Wireless Matrix turned to LookThink to develop an online presence that shows they are ready for a new era and new customers.
The user-friendly features of Wireless Matrix's new website resulted in a significant increase in website traffic, and even sales. Because the company is able to better engage its customers, they now rely on the site to provide them with useful information about fleet management. The ability to engage customers and potential customers has surpassed their expectations. It has created real business opportunities — new clients and growth of existing clients by highlighting their key differentiator: commitment to serving their customers.
The results have far exceeded the expectations for our clients at Wireless Matrix. The website re-launch has led to a trusted partnership between Wireless Matrix and LookThink. Our involvement has grown into multiple channels including email templates and forum development optimization. We remain in constant contact, optimizing our client's operations so they can better serve their own clients.